Providing Live Experiences for their Viewers with Sports Technologies

by | Jun 10, 2021 | Digital Transformation | 0 comments

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Digital Transformation

June 10, 2021

In every industry, it’s a must for digital transformation. A sporting must, a need for all industries. Many sectors have adjusted to the new age, sports have begun, but they are still behind. Failure to adjust would threaten the income of sports organizations while adapting would give them the chance to alter the revenue model entirely. Fans expect a digital transformation, they want it from sponsors and associates, and the sector is pushing it forward. Sports organizations are no longer just organizations of sports. Many have become media and entertainment firms, producing multifaceted live experiences, and delivering content that satisfies the requirement of fans.

Augmented Reality (AR) and Virtual Reality (VR) 

In the sports sector, AR/VR techniques are increasingly being used to produce fresh audience experiences that allow fans sitting at home to feel like they’re sitting in the front row. Interactive matches in the arena or stadium of the team can even place the fan as a participant in the center of the action— through a virtual one. There are presently many excellent examples available that allow users to designate an “AR portal” and then go through it to a 3D video captured from a previous match. By leveraging loyalty and customer relationship management information, they can also improve commitment to tailoring experiences to individual fan preferences.

Big data

In a globe where large information predominates, sports organizations can mine fan information to comprehend their practices, preferences, and demographics better, eventually unlocking fresh income streams by reaching fans creative ways — for instance, by introducing fresh services to current products. They can also use the information to enhance key company activities, create and strengthen partnerships, and even create completely new business models. But the direct monetization of anonymized data through external products and solutions maybe even more compelling. In reality, one-third of all businesses today market or share their information to generate fresh income streams.

Social Media

In the sports sector, social media has become a driving force. Teams and athletes are investing in expanding their internet presence by creating and encouraging team-based content to remain linked to fans during an event and post case. Social networks are excellent platforms for streaming matches of your team’s video highlights— either after or during a case. This deepens the link to the game for fans at the stadium. However, posting video content is not the only way to engage fans through social networking.


As more individuals move to live streaming, the increase of the smartphone and tablet may have led to an erosion in live game participation. Livestreaming is an even better way to provide fans with an all-access display of the games or event experiences of their team. 30 percent of supporters are streaming games on their phones or tablets — it makes sense to appeal to this quite large demographic.


Digital analytics enable supporters to understand better what excites them, providing sponsors with insight into what kinds of advertisements and commitment models work for specific audiences. Digital instruments can also provide more data about supporters to sponsors so they can tailor timing, content, and messaging delivery for higher efficiency. 
To embark on the edge of digital transformation needs a profound knowledge of current capabilities, as well as a vision for the future that will determine how capacities, procedures, organizational structure, and technology need to alter and grab the attention of the people to the stadiums.